Miele Sponsorship Of Charity Fashion Show Gets Design SPARKS Flying

Miele celebrated its established association with both fashion and clothes care by announcing the winner of the Miele Fashion Prize competition at the high-profile SPARKS fashion fundraiser.

The theme of the Miele Fashion Prize, which was launched at London Fashion Week in September 2008, was to design a dress based on one of the gentle fabric care programmes available on Miele washer and dryers. Celebrity judges including TV presenter Natalie Pinkham, swimmer Mark Foster, and up-and-coming fashion design star Jasper Garvida chose a design by student Nathan Jones, aged 23, from the hundreds of entries received.

Nathan’s winning design which was themed around ‘easy-care couture’ and made by Jasper Garvida, was unveiled at the star-studded Sparks charity Fashion Show. Nathan won the opportunity to follow his design – modelled by Strictly Come Dancing star Camilla Dallerup – out onto the catwalk and was treated to a table of honour at the fashion show, as well as receiving £1,000 of Miele appliances for his home.

Chris Wright, Miele brand communications manager, said: “Fashion and clothes care go hand in hand and Miele has a commitment to supporting rising talent within fashion. Clothes are a statement of personality and Miele’s award-winning washing machines are developed to ensure that clothes look as perfect as they did the first time they were worn. Fashion-conscious individuals don’t want their purchases to become faded or bobbled after a couple of washes and understand that an investment in fashion should be mirrored by an investment in the machines that will keep treasured clothing looking like new.

Miele’s patented honeycomb drum gently cushions clothes during washing, and this, coupled with advanced washing programmes such as Silks and Delicates, means that anyone can care for their most coveted fashion items.

Jasper Garvida, commented: “It was a delight to be a judge for the Miele Fashion Prize – the entries were all of an extremely high standard and it was exciting to see so much creativity. Nathan won for his beautiful design that showed that high glamour and designer fashion can go together with easy clothes care.”

Via EPR Network
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SOLU’s idrive Monitoring Systems Announces Major Sale Of Its X1 Video Event Recorder

idrive Monitoring Systems SRL, a subsidiary of Solutions Group Inc., (SOLU.PK) announced today that it has signed a memorandum of understanding with A-1 Limousine of Princeton, New Jersey. Under the agreement, A-1 will purchase 240 units of idrive’s X1 Video Event Recorder and supporting hardware and software. The agreement calls for the sale to close in the fourth quarter and is valued at more than $120,000.

“After recently announcing that it is moving forward with its first production run, idrive is now announcing it first sale. The sale for over $120,000 is the first of many to come. At the TLPA (Taxicab, Limousine and Paratransit Association) show in Las Vegas, idrive was very successful in drawing attention to its products and is pursuing several other large sales to be announced soon,” Stated Sean O’Neill, Solutions Group, CEO.

“We are very pleased to be partnering with such an established, well-managed fleet of this size,” remarked Stefan Dragomir, president of idrive. “A-1 Limousine is an innovative industry leader, not only in New Jersey but throughout the United States. They are well-respected by their peers, have a wonderful client base of many Fortune 500 companies, and are renowned for their employee safety and training programs,” Dragomir said, adding: “This is a big victory for us.”

“After extensive review of the products on the market, idrive easily demonstrated they were the best camera, and they are affordable too! It is a great product and A-1 Limousine is excited to partner with idrive to further improve our excellent claims history and establish an enhanced driver behavior modification program along with increasing the efficiency of our operation,” said Jeff Starr, president of A-1 Limousine.

More information on idrive can be found at www.idrive.pro and www.SolutionsGroupCorp.com.

About Solutions Group Corp:
Solutions Group (SGI) is an international provider of Managed Engineering Services and Product Development. The Company seamlessly integrates its regional design centers in North America with its lower cost off-shore engineering locations in Romania and Mexico to provide exceptional blended pricing solutions and reduced product design cycle times. SGI’s idrive subsidiary produces and sells mobile dual lens surveillance cameras. Solutions Group creates greater value for its shareholders by leveraging its core engineering competencies into other opportunities including royalty partnerships, intellectual property creation and selective acquisitions. SGI’s customers currently include major Fortune 500 companies, small and mid-range OEMs and early stage product companies.

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