Tag Archives: Telephone

Merlin Digital Will Attend Digital Consumer Channel (DCC) MEA 2009 With A Lifestyle Technology Product Range

Merlin Digital will attend Digital Consumer Channel (DCC) MEA 2009 with a lifestyle technology product range that the company claims represents some of the most innovative consumer electronics kit available in the market today. Merlin reckons that its products also offer retailers a compelling margin proposition and a solid growth opportunity during the current economic conditions.

Rohit Bachani, group head MENA region at Merlin, said: “Associating with the Merlin brand lends an image of being at the cutting edge to the participating retailer. Merlin products have proven to be best sellers in their categories at international super stores such as Dubai Duty Free, Plug-Ins, Carrefour and CompuMe to name a few.”

“New innovative products tend to be recession proof, a fact that can be proven, with Merlin sales in the region looking to grow a healthy 15% to 20% in a slowing economy. Merlin resellers enjoy healthy margins and industry leading retail and marketing support, ensuring that a very profitable partnership is created between Merlin and its resellers,” Bachani added.

Merlin plans to increase brand awareness at DCC MEA, explain the breadth of its product portfolio and target potential retail partners in new geographies. The company will also look for feedback from its existing partners as it attempts to lay the foundations for continued growth in the region.

“The MEA market does not seem to have suffered to the same extent from the global crisis as many other geographic locations. We expect growth all through the MEA region for the Merlin range due to a very competitive product mix and young target population,” continued Bachani.

Merlin reckons that its products have a novelty effect, which can act as a magnet for foot traffic within a retail outlet. Merlin’s portfolio covers a wide range of product areas including storage products, boys’ toys and high-technology gifts, car multimedia and bluetooth products, digital photo frames, iPhone accessories and iPod accessories and laptop stands plus much more.

“Merlin does have a professional channel programme- with very attractive margins at every step in the chain including our distributors and our retail partners. We have seen the margins that our partners make on competitor products and Merlin stands out very favourably, not just on the margins, but also on other essentials such as warranty, product support and training and marketing,” explained Bachani.

Merlin offers full merchandising support to retail partners and continues to launch new products on an ongoing basis. Full details of new products are made available on the company’s e-commerce enabled website - www.merlin-digital.com – often accompanied by video clips. Merlin’s business in the MEA region continues to grow at 15% per annum despite the current economic conditions.

“Our company is known for treating our channels as true partners in the marketing sense. We are very responsive to their business needs – adjusting our targets and margins as per the market sensitivities,” concluded Bachani.

ICT and CE-focused retailers and vendors from across the Middle East will gather next month at the fifth annual Digital Consumer Channel (DCC) Middle East & Africa (MEA) event, which will take place from May 19th to 21st 2009. The region’s premier event for the consumer electronics (CE), communications and ICT retail channel continues to go from strength to strength, offering a compelling mix of one-on-one meetings, conference sessions, awards and networking opportunities for retailers, distributors and vendors.

Retailers will have the opportunity to review the latest products from the 50-plus vendors set to attend this year’s event. With retailers attending from 15-plus countries, attending DCC MEA offers vendors insight into markets across the region and the opportunity to accelerate or improve their go-to-market retail strategy.

The ‘Middle East Retail Academy: 2009 Awards’ Gala Dinner and live voting session will also take place at DCC MEA on 20th May 2009. The awards recognise excellence in the region’s consumer electronics and IT retail channel. A total of 22 awards are up for grabs in 2009 with categories for vendors, retailers and distributors.

Via EPR Network
More Electronics press releases

Welcome to EPR Electronics News

EPR Electronics News is a new blog, part of EPR Network, that is going to be focused on and will be covering the electronics news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution